GenZ redefining festivals; how fest culture is shaping a new tradition of freedom, authenticity, and culture amalgamation

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GenZ & Festival:  GenZ has escalated festivals into fest culture. The onset of spring and summer marks the start of festivals in our country, and it has been redefined with live bands, local businesses, good food, and friends groups assembling under one roof to enjoy a fest. The transformation initiated by the GenZ is a reflection of their values and perspective. They value freedom, and authenticity and love to show off their thrift buy or support local businesses, and the fest has been a culmination of it all and more.    

Festivals: A tradition 

Festivals have always been a blend of personal likes and cultural ties. They allow us a break from the ordinary and rejuvenate the spirit while also giving us a moment to appreciate one’s culture and roots. With the evolving landscape, Festivals have become more than just a way to retreat it has become a means of expression and a place of experiencing the love and camaraderie of loved ones not necessarily at home.     

Festivals are traditions going on since time immemorial. Previously what stayed within the grounds and galleries of a home, society or community has now transcended boundaries and cultures. Traditionally, festivals just meant remembering one's roots and cocooning into the comfort of one’s culture, and presently GenZ is expanding its meaning and significance.  

Genz en route to cultural renewal 

GenZ are more invested in festivals than their elders today. One can name some poignant cultural and generational shifts attributed to the change. The GenZs are constantly interacting with diverse cultures thanks to the developing social media influence and their exposure peaks their curiosity to know more about other cultures and societies. Hence, they deal with festivals as their chance to interact with diverse cultures and people and express their interests via the medium of fashion, music, dance, and food. GenZ’s are more open to new people, and experiences which in turn diversify their own.

While festivals were a means of retreating back traditionally, in the contemporary world GenZ is expanding the experiences and cultural practices by imbibing parts of various heritage in one. This homogenization is not washing away the uniqueness of each culture rather it is making the differences shine bright while the similarities humble us all.   

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